How to disable Deus Ex: Human Revolution loading screen ADS

Square Enix recently released game "Deus Ex: Human Revolution" features in-game advertising in the form of billboards, which is the only type of advertising seen in the game until now.

Deus Ex: Human Revolution screen

But now it seems like the Deus Ex: Human Revolution loading screens features advertisements as well. You all can check out the screenshot below for confirmation.

Deus Ex: Human Revolution Ads

Players not at all interested in these ads have an option to disable it without installing anything. For getting rid of Deus Ex: Human Revolution loading screen ads we're going to make use of "Host File". This file is like your computers own little DNS server. Before looking up for the address of domain, your PC will first take a look at hosts file.

So in-order to disable Deus Ex: Human Revolution loading screens ads, all you need to do is identify the ad server domains, and add rules that redirect them nowhere.

Below are the steps on how to edit HOST FILE on Windows 7:

NOTE: Host File is the one where user enters hostname and IP Address pair manually as against being served by a Name server (ex: DNS).

The Host file is located under, "C:\windows\system32\drivers\etc\" OR "%systemroot%\system32\drivers\etc\". Normal users does not have the rights to edit Host File, and so to edit Host File, follow the step given below:

  1. Click Start
  2. Search for "NOTEPAD"
  3. Right Click and select "Run as Administrator" option, this will launch notepad with elevated privileges.
  4. Now Open Host File from File Menu and add these two lines to the end of the file:
  • *

Now SAVE the changes and Close the Host File.

The two lines add in the Host File will redirect any attempts to hit the current DX ad servers to your localhost computer which isn't running a webserver.

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Rod Munch's picture
Rod Munch (not verified) posted on Sat, 2011-09-24 08:00
The BALLS on these people that think of this is just mind blowing. To think we live in a world where even playing a "single player" game you get bothered by ads... Everything is about money.
BABOOP's picture
BABOOP (not verified) posted on Sun, 2011-09-18 04:27
PS3's picture
PS3 (not verified) posted on Sun, 2011-09-18 00:36
Easy to do on the computer; but no luck for those of us who play on PS3 are there?
Jon's picture
Jon (not verified) posted on Thu, 2011-09-22 02:58
Actually, depending on your router model, sometimes you can set up your rules on the router itself. I recently did this and it allows me to have a central place to block certain websites. It also keeps ads from showing up on my gaming devices.

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