PS4 Life-Cycle Atleast Eight Years Long says Sony
Playstation 4 (PS4) will have a life-cycle of atleast Eight years, according to Sony's Jack Tretton. In a recent interview to Fortune, Tretton was asked if he thought PS4 will last as long as this current generation?.
To this, Tretton simply replied: "I believe it will,".
Tretton then went on to explained: "The irony is that the PS1 and PS2 didn't go away for lack of consumer interest. They went away because of the ability to manufacture them profitably. As the technology got longer in the tooth, the cost of goods and the chipsets that were state of the art when you originally launched the Playstation become difficult to manufacture cost-effectively."
"So in both cases, there was still plenty of demand out there. If we could have manufactured it profitably, there's no reason why it couldn't still be out there on retail shelves."
Tretton further stated Sony has learnt a lot from their past mistake and those will not repeated with PS4.
"We're in a much better position. There are a couple of key factors: We came to market later than what proved to be a formidable competitor in the Xbox 360 - that won't happen this time around. We came to market at $599 - that's obviously not going to happen this time around. In spite of all that, we went on to sell 70 million units. There were a lot of lessons learned in things we did not want to repeat. I really relish the opportunity to come to market in a timely way at $399."
Yes indeed Sony seems to have learnt a lot, PS3 was launched way back in November 2006 with a price tag of $599 but PS4 at launch will cost just $399.