Sony Doesn't Rule Out PlayStation VR Improvements, But Those Won't Come At Higher Prices
Talking about PlayStation business at CES 2017, Sony CEO Kaz Hirai has provided a couple of interesting considerations about what's happening in the short and mid-term in the PlayStation family. Lots of hardware were dropped by the end of last year, and many are expecting those to price drop by the end of 2017.
Is this really going to happen? For example, is PlayStation VR offering new models and improvements, with new features and stuff, this year already? According to Hirai, Sony is open to making such operations, but the first consideration is to keep a balance between performances and prices.
"I would say that generally speaking there’s probably a lot of improvement where it makes sense. PlayStation is a business [which] is known to iterate and to evolve hardware products. [Improvements] have to be balanced with cost considerations as well, because it is a consumer product for gamers so we don’t want to say it’s lighter, whiter, or whatever, but it’s going to cost triple. That’s not going to happen."
With PlayStation VR dropping at $399, it looks obvious Sony is striving to make a difference in the virtual reality business in terms of pricing. Offering a higher price model would somehow waste its most evident selling point, so Sony really needs to maintain focus on what it wants to offer when it comes to the VR business. It looks sales have been showing this is the right path for them, with more demanding players buying HTC Vive or Oculus Rift instead.