Fan filing FTC complaints against EA after Mass Effect 3 ending

Mass Effect 3 fans are taking their fight against Bioware and EA on the issue of game's ending to EXTREME level. Gamers are now filing FTC complaints against EA and Bioware for "FALSE ADVERTISING" after the ending of Mass Effect 3.

Mass Effect 3 EndingHere is what Bioware Forum user "El_Spiko" wrote:

"Against EA. After reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims. This thread has a great compilation of their claims:

Clearly, none fo these were represented in the ending. If anyone else wishes to file a complaint (the more there are the more likely the FTC will take action) just go to and fill out a complaint form in the Consumer Protection section. Here's EA HQ's address and phone number:
209 Redwood Shores Parkway 
Redwood City, CA 94065
(650) 628-1500

This is not somethign I was happy to do, but after the terrible ending that was in no way the product that had been advertised to me and the lack of any kind of response from Bioware/EA to address this, I felt it was one of my only recourses. I'll be returning my copy of the game before the end of my 30 day return policy if the ending still hasn't been addressed by then."

Filed a Better Business Bureau complaint as well. They can be found at The BBB will at the very least notify EA of any complaints they recieve, so every complaint filed is something that EA will hear about."

Neither EA nor Bioware has commented on this. I would like to ask Gamepur readers, whether this EXTREME STEP of Mass Effect 3 fans will get EA and Bioware attention?, Let us know your views in the comment section below.

Your rating: None Average: 3 (373 votes)


Dominik's picture
Dominik (not verified) posted on Sat, 2012-12-29 01:58
I came here to this discussion for another reason, but have to agree strongly that Mass Effect 3 missed out on their promise that choices made in previous games would make an impact. Ok, I came here actually to openly complain about bioware for the fact that since I purchased the game retail version and registered, I am still unable to post any question on and several written help requests (as EDI would say) were deflected with humor and also with bold ignorance. Which actually leads back to questions I wanted to ask are addressed in the complaints here and other forums. That includes also 1. What was EA's reason to cut the most important story parts named From Ashes and Leviathan off and tell us, "if you like a complete game, buy our DLC"???? 2. Already mentioned here: the many questions generated by the endings There was no real different choice one can have, butforcefed prerecorded stuff. I cannot ask the questions I want to ask to get my personalclosure on bioware..... For that reason, I feel in a way ripped off, because I got told Ineedto buy more content. This makes me3 to my first incomplete game I ever purchased. I think suing bioware and ea is bold, but will not go anywhere. The only language EA and bioware will understand is a 100 % refusal from all gamers to ever buy a game from them again. You can count me in on that part. Cheers all
WhatSeriouslyDude?!'s picture
WhatSeriouslyDude?! (not verified) posted on Fri, 2012-07-20 22:38
Okay *cracks fingers* let's get started. I realize I'm coming in here preeety late, but I figure I'll put in my 2 cents. Excersise my right and such. First off, this guy was right to do this. Yes, I said RIGHT. First and foremost, this is not about the ending being bad. While the ending WAS IMHO unfitting to the ME trilogy, that is not the point here. EA/Bioware CONSTANTLY and CONSISTENTLY lied on multiple occasions to build up a desire for the fans of the series to buy the next installation of the trilogy. They made many promises on which they did NOT deliver upon production. This is called False Advertising, people, and it IS illegal. Many people, regardless of if it was a bad idea or not, believed these claims which are documented across the internet and in magazines, and chose to buy the game. Many pre-ordered the game, many others purchased it on the day it was released. On the day one release, Mass Effect 3 sold about 900,000 copies, not to mention that roughly 40% of buyers were said to have purchased the $10 downloadable content. Now let's pretend that Collecter's Editions (the more expensive games) don't exist, and that'd be about $60 for each game. That amounts to around $54,000,000, not even taking into account the DLC or the fact that some people bought the Collector's Edition, not the standard edition. That's a lot of money folks, and a lot of jilted fans. And a good percentage of these people are willing to admit, that even though they love the game, this is not what was promised. It was not what they PAID for. Now, I don't know about the rest of you, but for me and my husband, $60 per game is a pretty good chunk of change. We have bills, things to take care of, a limited amount of funds for each month, like many people, and when we do have the money to invest in a piece of entertainment, we expect it to be as advertised. This game was such a fall from grace and disappointed us both. This is the point that is trying to be made. If Bioware would have come out and said what the ending was REALLY like, then people could objectively purchase it. Since they didn't want to do that as it would have more than likely damaged their profits and only told people what they wanted them to hear, it's False Advertising. Not only is this illegal in act but it lacks business sense in the longrun. These fans are the lifeblood, the very REASON games like this exist. Read: Without a fanbase, developers make no money. When they blatantly lie like this, they're lucky if the players don't skip on the next product all together. A game is a game, true, BUT like any form of entertainment, if you don't enjoy it, you're probably not going to invest in said company for your future entertainment needs. This is the way any business works. Now some have been addressing that people should just take the game back for a refund or store credit, and while that is a good idea in theory, for the most part, game returns barely return a profit of even half of what you originally paid for it, and you MAY get half of what it's worth in store credits. Which is why it's so important that game developers be held to the standard they are being called to. Don't sit there and get offended when people criticize your work, do a good job to begin with. If you're so upset by fanbase uproar, make a game that challenges them to find fault. I understand that there will always be people that don't like certain things in a game, however when half or most people are complaining, you did something wrong. End of story. Now I will address the so-called Retake Mass Effect 3-ers in the group. How, pray tell, does this fan's legal and civil action make you all look bad? He's calling Bioware on their lies about the game you claim to love and want to retake, right? He's not slashing tires and lighting fires. He's using legal action as a consumer against a producer that failed to deliver on what it assured it's product entailed. Isn't that one of the many, many things you were critical of? I've noticed no one has really addressed that question when asked, rather ignored it to post how he's not affiliated with you nor do you condone it. And the volume of posts this forum has been innundated with saying more or less exactly that doesn't really help your cred. What steps exactly have you actually taken to progress the ending of Mass Effect 3 or at least hold Bioware accountable? From the things I've seen on various threads, both on the Retake Mass Effect 3 site and on Bioware's main site, everyone asks Bioware to fix it or explain it, and Bioware promptly replies with "..........." That or they spit out a shoddy Ending DLC with the extra Refuse option that is nothing more than a big middle finger to the fans: "Haha look you get the choice you wanted but since you dare question us, it's instant worst ending." Do these people really seem like the kind of people you can bat your eyes at and say "Pretty please do what you said you'd do?" and that they'll take full responsibility? Are you so afraid of a little disagreement from others that think this fan is too extreme that you have to disavow this all together? Assuming that all of the aforementioned post actually were from Retake Mass Effect 3, and not just one or two people, as I took note that they all basically read the same. And finally, to those using their military experience to make their claims more prevalent, in the words of my dear husband, "No real soldier talks like that just to win an argument." And he's right. This is not a competition to who has the most life experience, assuming we can believe you actually were in the military. It is the internet after all. This is about a company using False Advertisements to garner their wages. That's it. To those bringing up people injured overseas, you sully their names by simply bringing them into such an asinine argument to begin with, as you simply chose to try to use that to shut any opposition down instead of actually trying to come up with an well thought out opinion of your own. Shame on you. To conclude my opinion, rant, mini-essay, whatever you'd like to call it, was this guy justified? Absolutely. It's good that someone finally pushed back. As gamers, the only people these things affect are us, trivial as it may be to others, and if we don't push back, no one will. This was at it's core false advertising. I wish more people would have went this route. Maybe that would have given Bioware and EA the wake up call they sorely need: Don't screw your source of income over. Now we can only hope that this will make future buyers more wary of their sugar coated words, and maybe fewer profits on opening day for the next Bioware game will give them the hint. Guess we'll wait and see.
asdfghjk's picture
asdfghjk (not verified) posted on Wed, 2012-07-04 00:02
This guy is going to far BUT, yes they did lie/postponed the endings to come with other DLC's. The point this so called "fan" is missing is that WE as customers DON'T own EA or Bioware. We have no right to file complaints or as rumors are going file for a lawsuit for false advertising. We take risks buying anything and everything. Do we sue toothpaste companies for our toothpaste not being flavorful enough? No, we don't sue them we throw it away and buy another OR "grin-an-bear" it while we finish it. To the guy that started this whole ordeal. Are you a game designer? Do you work for either company? Are you even old enough to be playing this game? If you aren't, you won't get anywhere. Just cause your parents bought you the game does not mean it was meant to be played by underage consumers. Also, even if you are 17 your a minor in most states. Which means your parents cannot file the complaint/lawsuit for you, due to the fact it isn't thier complaint cause they dont play the game. Also, for people acting like the endings is over peoples heads are idiots. I've played and own all three ME. All your complaining and acting like its the end of the world are children still in mind. These are games also if you don't like a game go to GS and sell it. I've played and own alot of games some I hate and some I love. That's life your not always going to get your way. Join the military see how many times you get your way. You think this game is a HUGE roadblock in life try going a year in a war zone without any of these games or electricity or actual food. Idiots who want a developer to change something or accuse false advertising don't deserve the freedoms soldiers fight and give thier lives for. Also, yes i am a soldier and have served overseas. The idiots who abuse the freedoms also they take for granted make any conflict hard to fight for and your making a mockery of good men and women who won't go home again and the kids who won't see thier father or mother or siblings again. Grow up and find a fight worth fighting for.
BritOne's picture
BritOne (not verified) posted on Sat, 2012-05-12 22:46
i don't think we have to like or dislike what this dude is doing if they don't bring out dragon age 3 becus they spent there money on this lawsuit i can only say eh! EA and BioWare diserved what they get lieing to all of us with all these adverts. so in fact this person in my opinion is doing the right thing i just wish i thort of it first!
Raven_Blitz PSN's picture
Raven_Blitz PSN (not verified) posted on Fri, 2012-04-06 15:23
Yeah, I its sad that people are complaining about the ending of the game, and trying to report bioware for false advertisement? How sad is that, your going to waste the time of an agency that actually spends it time trying to protect consumers from advertising frauds, not because you couldn't handle the ending of the game? I personally spent awhile on this game, not once am I disappointed in it or the endings, sure they leave some questions, but it also gives a feeling to me there room for another game with Legend ending. Also If I were to complain about this game..its the no installing the game on my ps3, lol the loading time is annoying, but other then that its a great game.
the truth's picture
the truth (not verified) posted on Sat, 2012-04-28 13:23
First, let me say Im in the industry and Im an artist. Fairly successful too w great reviews on my work, both from fans and the industry. And while sales and marketing are important (we all wanna make money) we cannot cross that line where we lie to customers. Always give your customers more than what they thought they were gonna get. Not less.b The fact is this: bioware lied. Period. Did anyone get "the good ending?" Did anyone "take back earth?" Anybody? Hmmm sounds like there is no good ending. Tastes like there's no good ending. Smells like there's no good ending. They lied. The ending doesn't deliver anything it promised. And it was promised. Period. Casey Hudson did say "theres no reaper off button" at the end. Yes there is. He lied. No battle or dialogue w Harbinger. Or w any reaper for that matter. To the screaming fans: keep screaming.
Entitlement's picture
Entitlement (not verified) posted on Wed, 2012-04-04 17:39
I am entitled because I am a snotty bastard. I am kind of two faced in my arguments. Sometimes I want video games to be art that should not be molested by external forces, like when they are attacked by people who want to shut all video games down because of violence, and sometimes I want video games instead to be a service that I am entitled to rather than an expression of art created by artists. I decide when it is art. Basically, if I do not like a game it is no longer art, and I want the government to do something about it. I do not understand why they haven't passed a law yet requiring all games to be good. I am also kind of a twat.
WTF123's picture
WTF123 (not verified) posted on Mon, 2012-03-26 04:33
WARRRGRRBLLL Legal definition of false advertising in the U.S. To establish that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its audience; (4) the advertising involves goods or services in interstate commerce; and (5) the deception has either resulted in or is likely to result in injury to the plaintiff. The most heavily weighed factor is the advertisement's potential to injure a customer. The injury is usually attributed to money the consumer lost through a purchase that would not have been made had the advertisement not been misleading. False statements can be defined in two ways: those that are false on their face and those that are implicitly false.
WhoCares?'s picture
WhoCares? (not verified) posted on Thu, 2012-03-22 00:53
Y'all need to shut the videogames off for awhile and go outside. There's this thing called the "sun" that, while you may not be overly familiar with is actually good to see every now and then. >.> Now if anyone takes my post here too seriously, I'll just say lighten up. It's a joke.
Kiljoy616's picture
Kiljoy616 (not verified) posted on Wed, 2012-03-28 10:17
Then you can also bend over and take it like a man right. GO F your self back to the PR department at Bioware after people forked over 70 bucks to watch a bunch of garbage that made no sense. Half ass game with bad mechanics, if this is what people think is a good game then people standard are at the level of sheep.
A Hypocrite's picture
A Hypocrite (not verified) posted on Thu, 2012-03-22 19:53
Says someone who actually takes the time to comment on articles on obscure gaming forums. . .
Neferius's picture
Neferius (not verified) posted on Sun, 2012-04-01 02:23
Wow, you REALLY showed them! Nice try, Bioware PR [s]people[/s] scum ¬_¬
Don's picture
Don (not verified) posted on Tue, 2012-03-20 21:28
I am in the industry and its simple -- regardless of the industry, whether it is medicine or entertainment, it is appropriate to establish a line between 'hype' that is acceptable and misrepresentation, which is unacceptable. For our economy to function with higher levels of efficiency, its probably essential that consumers have some rights surrounding a reasonable expectation that a product will conform to how it was marketed. I don't think that education or the ability to be well spoken should be a criteria for this protection. Further,a s a player of Mass Effect 3, I do get frutrated that after spending $60 on a game there was nothing ont he box that made it clear I had to spend more money to have a reasonable chance at certain endings. If you go to a movie and spend $11 to get in, if you were asked near the end to pay an extra $5 to watch the last 5 minutes of the movie, you would be offended. Similarly, a stand-alone, high-priced game like this lives in a specific genre and there are specific customer expectations -- pay once, pay a lot, but then you get the whole game and from then on its all skill. Additionally, this is the next step in a process started with Bioware to get users to pay for additional content, they are simply upping the ante until there is reasonable push-back. Until now it was 'optional content' now they are tying the best endings with additional purchases -- and all of this with insufficient messaging pre-purchase.
Kiljoy616's picture
Kiljoy616 (not verified) posted on Wed, 2012-03-28 10:28
I think the issue is that because of MS bloatware for so many years people have very little expectation of software. Companies really have gotten away with rip off because its software. If someone went to buy a laptop that was buggy no one would fault them for the garbage they got and why they would want a reasonable fix. But because it software it gets a free pass. Not a smart way to run an economy considering that software is making billion of dollar to a lot of people and if people don't have the right to expect some quality then what should they expect. If the game was not so hyped by its creators then people would have said this sucked but that the game. But Bioware and AE would not have made the kind of sales they did. Its a fine line between hyping a game and out right deceptions of what the game will really be about. I think also the way Bioware leadership has handle the issue with a FU to the fans would piss many one. But with some post online about PR trolling well things are getting even more interesting with Bioware.
Bill's picture
Bill (not verified) posted on Tue, 2012-03-20 21:02
And this is what is wrong with this country. Every one is far too easy to offend, and everyone thinks they should get their way every time. Suing Bioware because you don't like the ending of Mass Effect 3 (which I agree sucks), is like suing Stephen King because you don't like the way The Shining ended. I tell you what, if you don't like someone else's creative vision, then you need to write your own. If you don't like a product, don't buy it. It's called a free market for a reason. You get to choose what you do and don't purchase. No one made you rush out and buy it first thing. You could have waited until the reviews came out and found the backlash about the ending and then made a decision. I guess if this guy wins this suit, then we should just follow up with law suits against the producers of every TV show that had a lame final episode. (Friends, Seinfeld). While we're at it, lets file suit against the commercial producing companies for annoying us with commercials, and television stations for making us watch them, because that offends us too. Just don't yell when you have no television to watch because they are all shut down. Same applies to games. Go ahead and keep complaining and suing, but when nobody is making games anymore for fear of being sued, remember who it was that started it. Oh and lets file suit against every person on the planet that doesn't agree exactly with us, because it offends us that they don't agree with us... Not. What a fracking terrible planet this would be if we all had to conform to each others ideals. Here is an idea. Live and let live. Pick what you like, and leave what you don't. Don't sue people because you don't like their creative vision.
exiteditor's picture
exiteditor (not verified) posted on Tue, 2012-03-20 22:36
No, it's because of people like you and your mentality that's causing this country to fall apart. You're supporting dishonest business practices by spewing your BS. Again, this is not about a "bad" ending, this is about EA and/or Bioware blatantly lying about their product (specifically the ending to a game), making false promises and not delivering. Simply put "false advertising". I have news for you, in the USA that is illegal. To put it plainly so you understand, if for example, you create a FPS game and you advertise that the players will be able to fly and shoot (besides just running and shooting) and it turns out that you actually can't fly then you're falsly advertising and that is illegal. EA/Bioware lied and falsly advertised the ending to Mass Effect 3 just to make a profit. I'm all fot "live and let live" as you say, but not when a company (especially a greedy company like EA - $10 1st day DLC?) is lying to my face about their product. Read "" to get a sample of some of the promises EA/Bioware made. There would be no issue (at least for me) if only Ea/Bioware did not hype up and lie about the ending. So it is exactly people like you who allow greedy companies to rip-off honest consumers with your apathy and ignorance (Bernie Madoff?). Wake the hell up.
Gabe's picture
Gabe (not verified) posted on Tue, 2012-03-20 06:15
Oh, I'm sorry did the big bad mean old video game company lie and not deliver exactly what you wanted for ending options. Maybe they should send someone to each person's house as soon as you buy the game to custom taylor an ending for each gamer. I mean come on get over it you big babies! Get the f*** over yourselves! You're not that important! Maybe we should all get together and force every other video game or movie or book with a crappy ending to be remade while we're at it I mean many of those promised fantastic endings and never delivered so I guess we'd better get all up in arms and demand changes, I mean really stick it to the man because we're owed it as consumers right? Wrong, we're owed the ability to pick and chose what games, movies, and books we purchase and if we don't like they ending then tough s**t! Grow up and get a real life you losers! As for this guy who's standing up to the company and won't take no for an answer he needs to get a real life and find more things to fill out his time because he clearly has far too much spare time on his hands. Here's a free life lesson for all you losers out there that think.this video game ending is so horrid and must be redone to meet your expectations, life is full of dissappointments and let downs and if this video game ending is the worst thing that happens in your apparently sheltered lives then consider yourselves lucky. I've got a friend who was severely messed up when her armored personnel carrier hit a mine in real life and she'll have a messed up spine for the rest of her life. Maybe she should stand up to the company that makes the apc, after all they made it seem like it would be impervious to ieds and mines, oh wait she actually has some dignity and a realistic outlook on things and realizes that s**t happens and you've just got to deal with it and that's a real serious issue, not some stupid f***ing game. But I guess she's not as brave as this loser whose got nothing better to do than sit around and wine and complain because heaven forbid it not go how he wants. Poor babies. I've got seven words for you losers GROW UP AND GET A REAL LIFE!
tim's picture
tim (not verified) posted on Tue, 2012-03-20 11:54
Amen Gabe Dude - get a friggin life...seriously I WISH I had the time to complain about a video game and its ending. Life is not perfect. Shame on you - now my tax dollars will go to WASTED FTC hours and in the end will laugh in your face! Do some good out there. Spend this energy on a positive impact in the world. It's not about you and you alone!!
Danny's picture
Danny (not verified) posted on Tue, 2012-03-20 14:26
Well said Tim I mean I seen many movies with endings that are just like "WTF" Let me file a complaint to hollywood haha save your energy to feed the poor but start off be selling your couch.
A Consumer's picture
A Consumer (not verified) posted on Tue, 2012-03-20 08:22
Hey moron, nice strawman with the "IRL STOREEZ" that lack any veracity. No one gives a , idiot. Keep on guzzling that corporate penis
exiteditor's picture
exiteditor (not verified) posted on Tue, 2012-03-20 07:27
To all you gullible idiots (especially Gabe) writing "oh its just a game...if you don't like the ending then don't buy it...etc." This issue is not about not liking something and not buying it. It is strictly about "False Advertising". If you morons actually read the gamers complaints about the ending (instead of kissing EA) and what was promised by EA/Bioware you would realize that EA and/or Bioware lied and mislead their customers about the ending (again read ""). They promised an ending which they did not deliver. So next time before you fools spew your BS by attacking honest customers (and protecting greedy and dishonest companies) think about what's really involved here. Because creating a product (whether it's a game, microwave, or a car) you're not allowed to misrepresent that product by falsly advertising its capabilities when you damn well know that you're lying.
Reaperx's picture
Reaperx (not verified) posted on Tue, 2012-03-20 03:31
- Bioware lied when they said we are playing an interactive story, they forced their ending on you (All 3 versions look alike) - they didn't give any closure to your characters, they promised they will - your save file from previous games and all your decisions don't mean anything in the outcome of this battle. i supported this developer and told my friends to play becuase we all thought we had an interactive story with muliple endings so we can play over and over again like i did with mass effect 1 and 2, and now they killed the desire for me to do that after watching what they did. i have no respect for this developer and will never buy anything ever again. if i have to, i can always pirate their games.
Flame war ends now's picture
Flame war ends now (not verified) posted on Tue, 2012-03-20 03:17
This are the stuff we were promised by Bioware in regards to Mass Effect 3, wether or not it's false advetrismet, I'll letyou decide. Official Mass Effect Website “Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome.” Interview with Mac Walters (Lead Writer) “[The presence of the Rachni] has huge consequences in Mass Effect 3. Even just in the final battle with the Reapers.” Interview with Mac Walters (Lead Writer) “I’m always leery of saying there are 'optimal' endings, because I think one of the things we do try to do is make different endings that are optimal for different people “ Interview with Mike Gamble (Associate Producer) “And, to be honest, you [the fans] are crafting your Mass Effect story as much as we are anyway.” Interview with Mike Gamble (Associate Producer) “There are many different endings. We wouldn’t do it any other way. How could you go through all three campaigns playing as your Shepard and then be forced into a bespoke ending that everyone gets? But I can’t say any more than that…” Interview with Mike Gamble (Associate Producer) “Every decision you've made will impact how things go. The player's also the architect of what happens." “You'll get answers to everything. That was one of the key things. Regardless of how we did everything, we had to say, yes, we're going to provide some answers to these people.” “Because a lot of these plot threads are concluding and because it's being brought to a finale, since you were a part of architecting how they got to how they were, you will definitely sense how they close was because of the decisions you made and because of the decisions you didn't make” Interview with Casey Hudson (Director) “For people who are invested in these characters and the back-story of the universe and everything, all of these things come to a resolution in Mass Effect 3. And they are resolved in a way that's very different based on what you would do in those situations.” Interview with Casey Hudson (Director) “Fans want to make sure that they see things resolved, they want to get some closure, a great ending. I think they’re going to get that.” “Mass Effect 3 is all about answering all the biggest questions in the lore, learning about the mysteries and the Protheans and the Reapers, being able to decide for yourself how all of these things come to an end.” Interviewer: “So are you guys the creators or the stewards of the franchise?” Hudson: “Um… You know, at this point, I think we’re co-creators with the fans. We use a lot of feedback.” Interview with Casey Hudson (Director) Interviewer: [Regarding the numerous possible endings of Mass Effect 2] “Is that same type of complexity built into the ending of Mass Effect 3?” Hudson: “Yeah, and I’d say much more so, because we have the ability to build the endings out in a way that we don’t have to worry about eventually tying them back together somewhere. This story arc is coming to an end with this game. That means the endings can be a lot more different. At this point we’re taking into account so many decisions that you’ve made as a player and reflecting a lot of that stuff. It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C.....The endings have a lot more sophistication and variety in them.” “We have a rule in our franchise that there is no canon. You as a player decide what your story is.” EDIT: Couple more interesting quotes I found, enjoy......or not. Mike Gamble (Associate Producer) Mass Effect 3 will shake up the player's moral choices more than ever before, even going so far as allowing the Reapers to win the battle for Earth, according to BioWare's community representative Mike Gamble. In an inteview with NowGamer at Gamescom, we asked if BioWare was taking risks with Mass Effect 3's plot, including a negative ending in which the Reapers win. Gamble simply said, "Yes". We asked him again to confirm what he had just said and he said, "Yes". Mike Gamble (Associate Producer) "Of course you don’t have to play multiplayer, you can choose to play all the side-quests in single-player and do all that stuff you’ll still get all the same endings and same information, it’s just a totally different way of playing" Casey Hudson (Director) “The whole idea of Mass Effect3 is resolving all of the biggest questions, about the Protheons and the Reapers, and being in the driver's seat to end the galaxy and all of these big plot lines, to decide what civilizations are going to live or die: All of these things are answered in Mass Effect 3.” Casey Hudson (Director) “There is a huge set of consequences that start stacking up as you approach the end-game. And even in terms of the ending itself, it continues to break down to some very large decisions. So it's not like a classic game ending where everything is linear and you make a choice between a few things - it really does layer in many, many different choices, up to the final moments, where it's going to be different for everyone who plays it.” EDIT: Thanks to Skidrow-Garrett for pointing out another mystifying quote or two. It seems Bioware worked for years on the ending and are really pleased with it. I think it makes new DLC to address all the concerns less likely, unfortunately. Ray Muzyka (Co-Founder of Bioware) “I just finished an end to end playthrough, for me the ending was the most satisfying of any game I’ve ever played….the decisions you make in this game are epic,” “The team has been planning for this for years, since the beginning of the Mass Effect franchise. Largely the same team, most of the same leads have worked on this for years and years. They’ve thought about [the ending] for years and years. It’s not something they’ve had to solve in a week or a month even, but over the course of five or ten years.” I did not make this, I just Copy Pasted it from the Bioware forums.
Jim Perry's picture
Jim Perry (not verified) posted on Tue, 2012-03-20 02:07
It's the developer's game. They can make the ending(s) whatever they want. If you don't like it, don't buy any more of their games. All this kind of stuff is a complete waste of time. :\
jesse's picture
jesse (not verified) posted on Mon, 2012-03-19 20:14
Please remember that video games are not real life and are for entertainment. No one held a gun to your head to buy this is a trilogy what do u expect. The matrix did not end well and bioware can not have everyones own personal ending into the game. Just deal with it the ending is what it is and crying to the ftc will not solve anything and u will not get ur money back. All u will get back is store credit so quit complaining and play another game.
James's picture
James (not verified) posted on Mon, 2012-03-19 17:24
I'm taking back 2001: A Space Odyssey and demanding that someone edit the ending, or add in a voiceover that explains it. I don't understand that ending and Stanley Kubrick is in no way entitled to make an ending I don't understand or like. Also, I'm demanding that David Lynch reshoot Mulholland Drive so that it's linear and easy to follow. I'm also demanding that the Coen Brother's reshoot the ending of The Big Lebowski so that Donny lives. I also demand that Patrick Bateman get caught and punished at the end of American Psycho. I also demand, sarcasm doesn't work on the internet. Look, I know that this is really hard for people to get, but Bioware doesn't owe you shit. Regardless of how you feel about the ending, there is no agreement that requires that you like or appreciate any aspect of a movie, book or video game.
exiteditor's picture
exiteditor (not verified) posted on Tue, 2012-03-20 08:01
Another complete idiot who doesn't understand what "False Advertising" is. I'll make this as simple as I can for you. Stanley Kubrick (and others you listed) did not tell you how great and "fulfilling" the ending to 2001 A Space Odyssey will be. None of these people you mentioned lied about their movies and tried to create a disengenous premise concerning their movies or especially the ending to their movies just so they can make a profit. Get it?
Fernando's picture
Fernando (not verified) posted on Mon, 2012-03-19 17:48
Video games are not movies. Do not confuse the two. And Bioware did promise diverse endings (there are quotes), so yes, Bioware does owe at least an explanation. And don't ever confuse video games with movies again; they are two different media
Nick's picture
Nick (not verified) posted on Mon, 2012-03-19 17:51
Congratulations on completely missing the point. Video games, movies, books, graphics novels, comics, art, music. They're all more alike than you obviously think or understand.
Tom's picture
Tom (not verified) posted on Mon, 2012-03-19 19:28
Yes they are alike. Yet they are also wildly different, more than you care to admit or understand. The point and fact of the matter is Bioware did publicly state over and over again "We don't want an A, B, C choice ending. We want it to be different for each person". And thats not what players got. So to that the fans are 100% owed an explanation. They are investors who paid money for a product and sponsored its development by buying the game and getting others to buy it then they didn't get what they were promised. If you went and bought a car with the promise of a great car and it looks amazing, but as you pull out of the car lot the door falls off. Are you not entitled to take action? Now I saw all this as someone who hates the Mass Effect series to start with. I haven't played since part way through 1 and I have 0 intention to start even before any of this came out.
magnetite's picture
magnetite (not verified) posted on Sat, 2013-07-13 00:02
"We don't want an A, B, C choice ending. We want it to be different for each person" This game sold 4.5 million copies. You really expected them to make 4.5 million endings for each individual person who bought this game? Get real. Even if they made one ending cinematic every minute, it would take them roughly 10 years to make them all. Besides, they went from a simple EMS number (which your choices were worth a certain number), to a slideshow with the Extended Cut. Slideshow wasn't enough, so you want a fucking cutscene for every single choice to make a truly unique ending made just for you that no one else who played this game was going to get. Mass Effect has never been about how many endings you get at the end of the third game. It's about the Mass Effect that those choices have along the way. ^ That is how this series is supposed to work
James d's picture
James d (not verified) posted on Tue, 2012-03-20 16:16
now that's funny the guy tried to make a point of brining up movies(entertainment) and you twell him that no you can't do that and you bring up a car analogy. GAL for you
Ori Klein's picture
Ori Klein (not verified) posted on Mon, 2012-03-19 18:22
Son, are you familiar with the concepts of "passive media" and "interactive "media"? Do you know the difference between them? Do you know what "interactive" means?
Andy's picture
Andy (not verified) posted on Mon, 2012-03-19 18:09
Do you get to make any form of inputs in movies, books, graphic novels, comics, art, or music? No. No you do not. But you sure do make choices and interaction with games such as Mass Effect. They are a lot more different than you are willing to admit. So congratulations on missing the point.
Tom's picture
Tom (not verified) posted on Mon, 2012-03-19 19:17
no, you guys are missing the point. it doesn't matter if its interactive or passive. it's not the gameplay mechanic people complain about, it's the story ending. it's like complaining about the end of a "choose your own adventure" book. yes, they did a palette swap on 3 of the endings, but this doesn't change the fact, that there are different endings with different outcomes. sure, you can be pissed about the way things end, but the guy who filed the complain has some serious issues
mr.anderson's picture
mr.anderson (not verified) posted on Mon, 2012-03-19 10:30
I love how one fan is actually standing up to Bioware and calling them on their shit while this "RetakeMassEffect3" bunch of homos keep taking Bioware cock in their ass and going "hurrr dis guy dusnt reprezint us plz b mah frend beeowarez". I'd like to buy this guy a beer...seriously we need more people like him who actually stand up to injustices instead of seeing a company that LIED TO THEIR FACES and try to compromise about something :/ that's like a bully punching you in the face and instead of telling a teacher or kicking his ass you plead to him not to punch you again and you give him your lunch money :/. Retake Mass Effect 3 is a joke...a big and hilarious joke
Tom's picture
Tom (not verified) posted on Mon, 2012-03-19 19:23
you have some serious reality issues if you call this an injustice and compare it to an act of physical violence better stop playing violent video games, you don't seem mentally stable
Nick's picture
Nick (not verified) posted on Mon, 2012-03-19 17:49
So, what you're saying is that we need more immature crybabies that aren't adult or man enough to handle the art another person, team, company, or group crafted? This isn't standing up to Bioware and saying they performed an injustice. Hackers costing Sony millions is an injustice. All you're doing--and to a much greater extent, this jackass running to the FTC with his manhood disgarded--is proving to the Hillary Clintons and Jack Thompsons that we gamers are indeed far too childish and stupid to handle our video games and that they were right all along--we need big government to edit, monitor, censor, and control our video games.
Mass Effect Nerd's picture
Mass Effect Nerd (not verified) posted on Mon, 2012-03-19 19:25
It isn't about the ending being bad. The ending could have been even worse and people would not have bothered doing something like this. The problem is that Bioware made promises about what people could expect from the ending and taken literally their statements are all egregious lies. Fans are pissed off and filing complaints not because they didn't like the ending, but because they were told the ending would encompass all of their decisions throughout the game. It didn't do this.
anonymoose's picture
anonymoose (not verified) posted on Mon, 2012-03-19 10:22
Retake Mass Effect 3 is a joke of a group. Finally a mature individual decides to stand up and be a grown up and challenge EA/Bioware about their lies and these idiots shun his actions and say he isn't/can't be a part of their group. I applaud the complaint filer and hope he succeeds in his quest. you RetakeMassEffect3 idiots are pathetic and your stupid really? so Bioware screws up and your natural response is to GIVE THEM MORE MONEY?! GENIUS!
Sprain Ogre's picture
Sprain Ogre (not verified) posted on Mon, 2012-03-19 21:21
Mature response is to cry to the government over a video game ending you didn't like. You want to argue that this somehow did not live up to expectations. You know how you do that? Return the game. Don't buy anything more Bioware makes. There you go. You've made an effective statement of your displeasure through an economic means. The rest of this, any and all of it? Complaints over nothing. How about you take that passion, that outrage, that indignation, and apply it to something worthwhile. Anything worthwhile. Video games, as much as I enjoy them too, and find value in the enjoyment of their narrative and the chance to escape my hum-drum existence for a a little while, they are not "worthwhile" like this makes them look to be. Bigger fish to fry people. Bigger fish to fry.
Nick's picture
Nick (not verified) posted on Mon, 2012-03-19 17:54
A mature, grown-up individual would suck it up and deal with the ending, not run screaming to the FTC like a spoiled whiny brat. Unless your favorite kind of people in the world are spoiled retards like Paris Hilton, there is no intelligent reason AT ALL to support this jackass and his FTC filing.
Ellif's picture
Ellif (not verified) posted on Mon, 2012-03-19 13:53
Wouldn't a mature individual be grown up, let EA/Bioware know of their grievances and then look to working with them and other game fans to get a better ending. That does more good than a ftc complaint over something that's largely subjective (even if the ending is a badly written mess). The "pathetic group" giving money to charity as part of airing their complaint is also a much more positive image
leza's picture
leza (not verified) posted on Mon, 2012-03-19 09:44
I would like to apologise in advance for any mispelling. People getting butt hurt over people useing their rights. Lashing out at because you get group with them Wtf is wrong with you? If anything you should all be doing the same thing if you feel it was a shit game. No wonder game company's feel they can take all your money. Lie and spoon feed you half baked games, while knowing you will only throw a childs tantrum and be back. Eating right out of their hands. This is why we get walked all over, because no one dose anything. When they do everyone thinks they are stepping out of line. Even think they are stupid. Its a company, a company lies to you, you buy their lie. You have every right to report them. That way the don't keep jacking your money and leaving you with with jackass stamp on your forehead. This artical calling it an EXTREME STEP. You are part of the problem.
Outsider's picture
Outsider (not verified) posted on Mon, 2012-03-19 09:07
Bioware lied. They deserve to be sued. I do think the fans are a little pathetic for whining about about closure so much. They should just accept that Bioware is a bad company, that the ending was trash, that they got duped, and stop trying to get them to fix it. Just sue them and embarrass them like they deserve to be.
Bennie James 's picture
Bennie James (not verified) posted on Mon, 2012-03-19 06:06
To the people who say "it's just a game" to most of us who have played mass effect for hundreds of hours it's more than just a game it's something we hold very dear to our hearts. We have grown to love the characters,the story the universe everything. For bio ware to just end the game like that is lazy stupid and ridiculous. I'm tired of the twist endings. That shit is been tried and true. Where are my choices? That they promised? Why wasn't there any closure? Why did they destroy everything? If you love MAss effect there is no way as a fan or a consumer you could stand for such an lazy attempt at a ending that bioware gave us. They owe us as consumers and supporters of their product a ending that does the series justice.
SNK's picture
SNK (not verified) posted on Mon, 2012-03-19 06:17
You don't think Bioware holds ME close to their heart? They spent well over hundreds of hours to make this and you think you somehow know better how their story should unfold. GTFO
Axel's picture
Axel (not verified) posted on Mon, 2012-03-19 07:51
It sounded like they did, it seemed like it, but then little things just started slipping near the end. I won't go into details for the sake of people who have yet to get there, but I started getting an uneasy feeling even before I got to the beginning of the end missions. They were flat out telling us throughout the development the endings wouldn't be as they are now. This is classic last minute "content" rush to boot the game out the door finished or not. The endings available don't really differ much at all, and nothing you do in the series is ultimately necessary to pick what happens. This wasn't a labor of love, it felt more like "Lets just get this over with." You should really try to look at both sides rather than violently shut one out just because someone said your sacred cow might be a goat instead.
portpunk's picture
portpunk (not verified) posted on Mon, 2012-03-19 03:44
If I don't like a movie, I suck it up and think harder about what I see next time. Same thing with a CD, concert, or TV show. Why in the HELL is a game any different?
Karl's picture
Karl (not verified) posted on Tue, 2012-03-20 14:05
It being a game isnt the point, If you went to see an action movie and then got justin beiber you'd be pretty pissed as well. Bioware have pretty much done that, Even though this is a game the story and depth of these games over the years have gained them a strong fanbase, to which they lied about the game and what would be in it. For these reasons this guy has filed a complaint. Saying suck it up after all the information released about the title shows a lack of understanding or ignorance on your part.

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