Evolve and the search for a new business model: DLCs are the right way?


Controversy is a part of business nowadays, especially talking about the price of videogames. The new era, mainly made of online gaming, has faced and will face again many problems regarding balance and ethics.

Back in the days of Street Fighter IV, Capcom was criticized because of its policy of having the DLCs locked on the discs of the game, unlocking them only after the payment of an often unfair fee. Today, something similar seems to be happening with Turtle Rock Studios and Evolve after a period of undisputed love from the gamers, that have seen betrayed the promise of not releasing any paid DLC.


The creators of Left 4 Dead tried to defend themselves explaining that nothing would change whether you buy or not the DLCs – including new beasts to play with or against -, because it’s just a matter of balance, and somehow they’re right. Differently from most games, Evolve will allow you to play with those who own the add-on, too, even though you don’t have it. So the community won’t be divided, theoretically.

Take-Two’s Strauss Zelnick addressed the topic in a recent interview, candidly admitting that people can argue the business model they are trying to impose, but not the game. I agree that publisher must try their best to offer new business models, or alternative ways that could help in reducing the price of videogames, and they have the right to make mistakes in doing that.

The best way for both gamers and publisher could be the one offered by CD Projekt: The Witcher 3: Wild Hunt will arrive in stores at full price but after paying your $70 you won’t have to spend anything else. Your investment will include all of the DLCs that the Polish developer will manage to release in the coming months and years.

So, they get the full price but gamers have the opportunity to expend an already big game with similarly big add-ons. We could say the Season Pass is included. This seems a good idea to me: what do you think of it? Let’s discuss in the comments below.