With PS4 Sony Aim To Beat PS3 Lifetime Sales Figure of "80 Million" says Andrew House
With Playstation 4, Sony is planning to beat the life-time sales figure of Playstation 3, according to Sony CEO Andrew House. Playstation 3 life-time sales as of today is over 80 million units.
In a recent interview to MCV, House said that with PS4 the firm aim to sell far more units than its predecessor.
"It has an opportunity to significantly exceed what we’ve been able to achieve with PS3 and there’s a couple of reasons for that,” he said. “We start off with a price point that is much more consumer friendly than was there for the PS3.
"Also, one of the success stories for the business as a whole has been our ability to open up new geographies for video games over the last five years. You are seeing opportunities for new markets that we haven’t tapped into.
"The other point is that we took several years to take PS3 from being a dual function device to a multi-functional entertainment device. PS4 arrives with a full suite of those non-game entertainment services right from day one.
"And that’s important because there will be someone who wants this as a games device, but the fact it is a great place to view BBC iPlayer, for example, gives other family members reason to use it. That is crucial in broadening what the console’s reach could be."
Playstation 4 is off to a flying start, the console sold over ONE million units in first 24 hours time period, and over 250K units in first 48 hours worldwide. But whether it will cross life-time sales figure of PS3?, only time will tell.
What you guys think crossing PS3 life time sales figure mark of 80 million units is achieveable?. Let us know your views in the comment section below.