Spencer: PS4 Getting Lots Of Third Party Exclusive Deal Not Due To Large Market Share, Sony Is Buying Them
Microsoft's E3 2015 press conference was mostly about first party Xbox One games and some interesting features such as "Backward Compatibility, new User Interface/Dashboard", whereas Sony's press conference was mostly about third party deals such as Shenmue III and Final Fantasy VII Remake, Call of Duty: Black Ops III DLC, Destiny and many others. This trend continued at Gamescom 2015 as Microsoft concentrated more on their first party Xbox One line-up for 2015 and 2016. There is an old saying that if you have a bigger market share then you can easily get a third party deal (that too less expensive).
After Xbox Gamescom 2015 Media Briefing, our friend at Gamespot sat down with Microsoft's Xbox Division Boss Phil Spencer and had a word on this interesting topic: how difficult it is for Microsoft to be successful in terms of market share when Sony is gobbling up lots of third party deals for PS4, whereas on the other side Microsoft is concentrating on doubling up their first party line for Xbox One?
Spencer replied that the saying "large market share" can easily net you a third party deal at less expensive price is just a MYTH, it has nothing to do with market share.
"I read the same things you do, and I know some people think it's somehow less expensive to sign third-party exclusives if you have a bigger market-share. I can tell you, it has nothing to do with market share.
When you go in to do a deal, with a third party, that third party has its own view of the global market and the value of it. And they should, they should think about their assets and how valuable they are, just like anyone would when they are selling their goods."
He further added that Sony are not "getting a lot of third party exclusive deal" but "BUYING THEM", and Microsoft has made a "Conscious Decision" to focus on their first-party games, it's doesn't make it harder or easier, it's just a decision.
Also, according to Spencer: "building up first-party exclusives is creatively more difficult than signing a deal, just by the nature of what it is."
"They don't "gobble" the deals up, they are buying them. we're making a conscious decision to focus on our first-party games. It doesn't make it harder or easier, it's just a decision. I do think that building up first-party exclusives is creatively more difficult than signing a deal, just by the nature of what it is. But I'll point out too that Sony has some great first-party franchises. I'm a big fan of Uncharted, I thought that looked great at E3. I really admire the team at Naughty Dog, the team at Polyphony.
For us, right now Xbox is in a stretch where all its first-party teams are doing an incredible job. I'm proud of that as the head of Xbox, and as the head of first-party. To be able to open a show with Quantum Break, to be able to close it with Halo Wars, and to have Dave Jones and Hideki Kamiya on stage in between, makes me incredibly proud. Oh I should mention Forza too."
How many of you agree with the above views of Phil Spencer? Tell us in the comment section below.