Microsoft Paid $20 Million For Rise of the Tomb Raider Timed Exclusivity: Michael Pachter
Rise of the Tomb Raider has gone through a slow start, at least in the United States, but ultimately reached to sell 1 million copies by the end of December. But was it a good move for Square Enix to make the game an Xbox timed exclusive? Analysts interviewed by Gamasutra don't think so.
According to Michael Pachter, Microsoft only paid $20 million to bring the game exclusively on Xbox 360 and Xbox One. They have likely invested other $20 million for marketing purposes.
"The timed exclusive probably cost only $20 million or so," said Wedbush Securities' analyst, "but you probably saw [Rise of the Tomb Raider] advertising throughout the holidays. My guess is that Microsoft spent another $20 million advertising the game."
Just to give you a better idea of what Microsoft actually paid, the Grand Theft Auto IV additional contents timed exclusivity deal costed around $50 million.
"Unfortunately I think it was probably not enough to make up for the lost opportunity," added David Cole, founder and CEO of research firm DFC Intelligence. "Anything under $100 million is probably a bad deal for Square-Enix, and I doubt Microsoft paid anywhere near that amount."
Rise of the Tomb Raider is releasing for Windows PC on January 29. A PlayStation 4 version is also coming by the end of the year, although we don't know yet when it's actually happening. The game launched originally for Xbox 360 and Xbox One in November.