Sony Leaving the Handheld Gaming Market, Andrew House Suggests
The PlayStation Vita isn't the most popular PlayStation console in the United States and Europe in recent years, to say the least. And a new interview published by Bloomberg reveals Sony is most likely leaving its handheld gaming years behind in the near future.
Sony Interactive Entertainment CEO Andrew House admitted to Bloomberg that there isn't much of a global audience for handheld consoles. Instead of challenging the Nintendo Switch with their own console gaming hybrid, Sony is simply going to focus on TV-based entertainment services in the near future.
"The Nintendo device is a hybrid device and that's a different approach and strategy," House said. "We have not seen [handheld gaming] as being a huge market opportunity."
Of course, the PlayStation Vita has always performed decently in Japan, especially compared to the Xbox One. But House suggested that smartphone-based mobile gaming has driven handheld gaming's demand down, suggesting that a Vita successor won't be in the works anytime soon.
"The Vita experience was that outside of Japan and Asia, there was not a huge demand," House said. "The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor."
In the meantime, though, House isn't afraid of the Nintendo Switch. He thinks Nintendo simply has its own gameplan—one that differs from Sony's future goals.
"The folks at Nintendo have their strategy and that's great," House said. "We remain focused around a highly connected gaming experience and also coupled with having a great range of other entertainment experiences so you can reach multiple people on the big screen in the household."
For now, Sony's focus remains with the PlayStation 4. So don't expect any new consoles, handheld or otherwise, in the near future.