Nintendo and Bloomingdale’s Partner Up For Trendy Super Mario Clothes Line

Look out for Super Mario-themed hoodies, trunks, jewelry, and more once Bloomingdale’s unveils its “Let’s Play” series.

Recommended Videos

Nintendo fans with money to burn this spring are in for some good news. The Japanese gaming giant is partnering with American department store Bloomingdale’s to launch “Let’s Play,” a new collaborative product line centered around the Super Mario franchise.

Launching on March 10 with in-store events for “Mario Day,” as March 10 looks like “Mar10” when abbreviated, the series will feature everything from hoodies and handbags to sneakers, sweaters, trunks, and jewelry. Apparel promises to feature actual licensed Super Mario characters as well as styles that “incorporate the look and feel” of the series, Bloomingdale’s chief marketing officer told WWD.

Marc Jacobs, Soverign Code, and Danielle Nicole are also joining in on the clothes line-up, and shoppers can pick up clothing and apparel both online and at retail locations. In-store events range from gaming centers across stores to a Polaroid glass wall at certain locations. Bloomingdale’s iconic New York City locations on 59th Street and in SoHo will have a life-sized Mario from March 10 to March 17, too, making a Bloomingdale’s visit a perfect opportunity after visiting Midtown’s Nintendo NY.

Last year, Nintendo also collaborated with Uniqlo on a range of clothing options for a limited time partnership, too. That deal has since ended. But if you’re interested in checking out the latest collaborative line, make sure to stop into Bloomingdale’s by mid-April before missing out.

H/T WWD


Gamepur is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Related Content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Author
Ana Valens
Ana Valens is an Editorial Strategist for GAMURS. Her work has been seen at Dot Esports, The Mary Sue, We Got This Covered, and The Daily Dot. She specializes in reporting on LGBTQ experiences in the gaming industry, with a particular focus on trans rights. She lives in Brooklyn, New York.