August was Pokémon GO’s best month since 2016, and the game isn’t stopping there.
Pokémon GO has been having a renaissance in recent months, with the addition of Team Rocket, Shadow Pokémon, and so much other content, the community is holding strong.
But the most impressive part of the game’s resurgence is the fact that August was the best month for the game financially since September 2016, which was just two months after its initial launch.
Speaking of-
Worth pointing out that Pokemon Go had its best month (Aug 19) since Sep 2016 (Game launched Jul 16).
Everyone out in full force for the summer to play the game. Growth this year has been strong + recent updates pushed in game spend.
On track to reach $3b gross. pic.twitter.com/7ctGuKx6DK
— Daniel Ahmad (@ZhugeEX) September 2, 2019
With the content drops coming out in full force, players were coming back for something whether that be to check out the Team Rocket related stuff or to catch themselves a shiny Rayquaza, the game truly hit in a way it hasn’t since the initial craze.
Growth for Pokémon GO has been strong throughout all of 2019, but the profits from the game skyrocketed due to recent content drop pushing player spending up. New Pokémon dropping, rotating Raid Battles, and Community Days helped players feel like they had a reason to get out and catch some mons – which is put into perspective by industry analyst Daniel Ahmad,
Just to put that into perspective. $3 billion gross revenue (which will be reached before the end of the year) is equivalent to selling 50 million copies of a game at $60.
For reference, Pokemon Let’s Go for Switch sold 11m units at that price.
(Below does not include August) pic.twitter.com/AGYy5uGZcG
— Daniel Ahmad (@ZhugeEX) September 2, 2019
That spending has put Pokémon GO in some very illustrious company, as it will be just the second mobile game to crack three billion dollars in total revenue within its first three years on the market. Only Clash of Clans has done it before, and Pokémon GO is well ahead of third-place Clash Royale.
The continued success of Pokémon GO is astounding to watch, especially since most mobile titles never recover from the initial dip. Niantic has shown before with Ingress and now with Pokémon GO that they know how to keep the community happy with constant and well-planned content.
And with the release of Generation Five Pokémon on the horizon, the game won’t be slowing down any time soon.
