Ubisoft is taking an extra bit of care Assassin’s Creed franchise and we got the first glimpse of it when the publisher announced that next Assassin’s Creed game (Assassin’s Creed Origins) is going to release after a year long hiatus (a 1-year break in continuity in a sequence or activity). Assassin’s Creed Syndicate, the last game in the franchise was released in 2015, and normally we see a new Assassin’s Creed game each year, but Ubisoft decided to give an extra bit of development time to the new game (Assassin’s Creed Origins). The reason was clear: Assassin’s Creed Unity (released in 2014) did a lot of damage to the Assassin’s Creed brand, and Syndicate (2015) managed to bring the damage down but it failed to sell well.
With Assassin’s Creed Origins, Ubisoft is expecting to get things back on track for the franchise, but in terms of sales, they are not expecting a big figure. Speaking at their financial earnings call (for the fiscal quarter ended June 30, 2017), Ubisoft talked about Assassin’s Creed Origins sales expectations: better than Assassin’s Creed Syndicate, but lower than Assassin’s Creed Unity and Assassin’s Creed Black Flag.
Are you surprised with this expectations? Here’s why it make sense – the damage done to Assassin’s Creed brand is really big and Ubisoft is very much aware of the fact, and so they are taking each step forward cautiously and this move has paid off really well. Assassin’s Creed Origins has been very well received by critics and fans in all its showings (starting from E3 2017), next step would be to concentrate on a bug-free release on all platforms and hope that word of mouth publicity gets the game going in the all important Holiday Season 2017.
In another news, Ubisoft at the earnings call also revealed that Tom Clancy’s Ghost Recon Wildlands is still their top selling game for 2017, and For Honor is one the second place.
- Sales up 45.2% to €202.1 million, exceeding the Group’s target of approximately €170.0 million
- Digital revenue up 55.0% to €162.4 million (80.4% of total sales vs 75.3% in first-quarter 2016-17)
- PRI1 up 73.4% to €83.1 million (41.1% of total sales vs 34.4% in first-quarter 2016-17)
- Back-catalog sales of €190.4 million, (94.3% of total sales vs 91.1% in first-quarter 2016-17)
- Confirmation of the increasingly recurring profile of the Group’s business
- Entire Ubisoft portfolio contributed to performance
- Tom Clancy’s Ghost Recon Wildlands: the industry’s biggest hit since the beginning of the year