Two ‘features’ we have become familiar with throughout the Battlefield series are getting right back in Battlefield 1. We’re talking about additional map packs and micro-transactions, as detailed by Electronic Arts’ CEO Andrew Wilson in a meeting with investors.
“As relates to Battlefield 1 and extra monetization opportunity,” CEO Andrew Wilson said, “taking a step back, any time we think about extra monetization inside an experience, we really think about it on two vectors: One, are we able to provide value to the gamer, in terms of extending and enhancing their experience? And two, are we able to do that in a world where we give them choice? We never want to be in a place where there’s a belief that we are providing a pay to win mechanic inside of one of our games.”
Talking about micro and macro-transactions, Wilson was also pretty open in making Battlefield 1 work exactly as the previous games in the Battlefield series.
“Given that in Battlefield 1, you will see both macro monetization opportunities from us like maps and large scale content, as well as micro monetization opportunities, smaller increments of gameplay, and then over time, what you will see from us is elements of gameplay that allow gamers to engage and drive, and extend and enhance their experience, much the way people do with FIFA Ultimate Team or Madden Ultimate Team today. We feel very confident in our ability to deliver that in a way that is deemed valuable by our player, and drives increased engagement over time with them.”
Honestly, this doesn’t come as a surprise to us. Electronic Arts has clearly found a new business, together with other publishers and developers in the same genre, with additional content and it is not keen in giving up on them. On the other hand, it must be noted, if EA doesn’t want to change anything, there are a lot of players out there who keep buying such content.
Battlefield 1 is releasing on October 21 for PC, Xbox One and PS4.