For the first time ever, E3 2017 is set to be open to the public. The announcement has just been provided by ESA, the Entertainment Software Association, that sets the event up each and every year. Tickets will be available in a very limited amount and will have a pretty pricey cost, which is going to be a good obstacle for fans not to follow the event live in Los Angeles when it kicks off on June 13.
Tickets provided will be 15,000 and will come at $250 (or $150 as part of an early bird discount available on February 13), tickets provide access to the show floor, panel discussions, and other events from Tuesday through Thursday of E3 week.
The ESA will partner with games media veteran Geoff Keighley to provide attendees with access to special benefits associated with Keighley’s own E3 programming, such as developer interviews and more. We’ll learn more details about this as soon as coming weeks.
“The feedback we heard was clear–they wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans. So this year we’re bringing the two together,” senior VP of communications Rich Taylor said.
“It’s a changing industry, and E3 has always evolved to meet industry needs and anticipate where we’re heading together–as an event, as an industry, and as fans. The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment.”