An overwhelming response from the fan following of FIFA shows how the game was much awaited. The fans impatiently waited outside the stores across India to get their hands on the biggest title of the season- FIFA 13. With the FIFA 13 midnight launch, Game4u, a specialist retailer of game hardware and software, had the biggest turnout so far across its stores with over 500 FIFA fans.
In Mumbai, Game4u at Mega Mall (Andheri West) saw the highest turnout with more than 300 gamers from all over the city. The gamers began showing up at the store almost three hours prior to the launch. The hungry gamers were clocking every minute to midnight to be the first to grab their copy of the game. FIFA aficionados (from six year olds to forty) were pumped up to play the game throughout the night. Game4u had RedBull circulation to keep the wings up, game demo units, flashy lasers, pep music and Join The FIFA Club boards for the customers. Abhishek Duhan was first in line to pick up his copy of FIFA 13 and was presented with a ‘1st to Own’ certificate by Mr. Jayont R. Sharma, Chairman and CEO, Milestone Interactive Group. “I’ve been visualizing this scene, ever since EA announced FIFA 13. So excited, and I can’t wait to get home and start playing.” – exclaimed Abhishek as he received his certificate.
Similar stories were witnessed across the nation amidst great enthusiasm and frenzy. Infiniti II at Malad had scores of people trying their hands on the game while they waited to near the billing counter. The city of Gurgaon, Ludhiana & Jalandhar witnessed its first ever midnight launch which was a colossal success. A lot of enthusiastic gamers flocked in to be the first ones in the city to buy their game copies. The 16 feet mammoth FIFA 13 standee outside Game4u store at MGF Mall, Gurgaon was one of the highlights of the event. Across all the stores, the first customer of FIFA 13 was presented with a ‘1st to Own’ certificate along with his game by Game4u.
“As anticipated, FIFA 13 has exceeded expectations. The response towards the midnight launch has been phenomenal across cities which gives us a great sense of satisfaction. We are happy to be doing the right things for the gamers”- remarked Mr. Sharma at the venue.
Check out few images from the event below: