Humble Bundle Merges With IGN


Humble Bundle’s bi-weekly bundles and online store remain highly popular among gamers, thanks in part to the site’s dedication to charity amid its deep cuts on critically-acclaimed games. But a major change is coming to the distributor. IGN has officially acquired Humble Bundle, according to the company.

An official announcement post from Humble Bundle sheds light on the deal. Humble Bundle will officially join the IGN family, with the media company providing aid to Humble Bundle in order to give consumers “the best gaming bundles, book bundles, and store sales” on the site. IGN will help grow Humble Monthly as well, along with fostering the company’s “new publishing initiative.”

Gamasutra reports Humble Bundle “will continue to operate independently in the wake of the acquisition,” and “no significant business or staffing changes” will appear. In other words, Humble Bundle staff won’t see any changes in the near future, nor will Humble Bundle move into IGN’s offices.

“We want to stick to the fundamentals in the short-term,” said Humble’s co-founder John Graham. “We don’t want to disrupt anything we’re doing right already.”

IGN seems to agree.

“If it’s not broken, don’t fix it,” said IGN’s executive vice president Mitch Galbraith. “The idea is just to feed them with the resources they need to keep doing what they’re doing.”

It’s unclear for now where Humble Bundle will go in the near future, or if IGN’s ownership over Humble Bundle will impact reporting from the media company. It certainly raises some questions about conflict of interest between the two organizations. But for now, the acquisition seems like an excellent opportunity to let Humble Bundle grow. And give more to charity, too.

H/T Gamasutra