Microsoft Won “PS3 vs X360” War, Next-Gen Xbox rivals are Apple, Google and Samsung says Molyneux

Microsoft has won “This Generation Concole War” against Sony and Nintendo and with next-generation of consoles on the horizon, Microsoft will be competing with Apple, Google and Samsung and not with Sony and Nintendo, according to former MS exec and Lionhead boss Peter Molyneux.

Next-Gen XboxIn a recent interview to BBC (via OXM), Peter Moyneus said, “2013 is proving to be the year of the console hardware refresh,

“Although it’s exciting, it’s not nearly as exciting as when the Xbox 360 exploded onto the gaming scene just over seven years ago.

“Back then, the 360 represented a huge leap forward in gaming, with a tangible increase in performance and fantastic multiplayer support. Gamers and game-makers were justifiably super-excited.

“Now it is that time again, but the world has changed. Tablet, mobile PC and smartphone makers are refreshing their hardware on what feels like almost a weekly basis. And on the horizon looms Valve with its PC-based Steam Box. Thereby hangs the problem for Microsoft: how to justify its new console, how to get us all excited.

“Its competition is no longer Sony and Nintendo, but rather Apple, Google and Samsung. Rightfully, Microsoft can claim it won the last console generation. However, it has always targeted the living room as the big prize. That’s why it packed the 360 with an array of “living room” features to try to persuade us that the machine could be a mix of set-top box, internet music streamer and Facebook browser.”

Molyneux further added that he wants next-gen Xbox console to just focus on videogame. When I used to work at Microsoft the key phrase that I used to hear bandied around was the next Xbox should be “input one” on people’s living room screen. Nowadays I’m an independent designer and I just want the next Xbox to be a great gaming machine.

“It should have great connectivity, so I can play spectacular games with my friends and be sold at a reasonable price, perhaps around $300 (£200). That should be Microsoft’s goal rather than persisting in trying to make it a box for everyone.”

Do you agree with Molyneux, Microsoft won this generation console war against Sony? and with next-gen Xbox console they will be competing with Google, Apple and Samsung?.

Let us know your views in the comment section below.

Source: OXM