2017 Holiday Season is approaching and we can say that both PlayStation and Xbox lack big first-party exclusive and this is going to hurt both Sony and Microsoft. What they are doing to bring down the damage is a third-party exclusive deal – Sony has many of them – Bungie’s Destiny 2, Sledgehammer Games’ Call of Duty: WWII, and many others. Microsoft is also not too far behind – in fact they managed to crack a deal with Bluehole to release PlayerUnknown’s Battlegrounds as a console exclusive (timed-exclusive deal obviously). We recently read an article on Bloomberg stating that Sony is in talks with Bluehole to bring PlayerUnknown’s Battlegrounds to PlayStation 4 as soon as possible. The source close to the publication stated that the meeting between Sony and Bluehole went pretty smooth.
Today, a new article popped up on Bloomberg and it’s an interesting one that adds a twist to the tale – Microsoft has started a talk with Bluehole to extend the PlayerUnknown’s Battlegrounds Xbox exclusivity deal. The source close to the matter stated that there is good chance that Microsoft will get a go-ahead from Bluehole to extend the partnership and if that happens PlayStation fans will have to wait for many more months to get their hands-on the game.
Bloomberg contacted a Microsoft spokesperson for some official word on this new development, but the spokesperson declined to comment on the matter – “Right now, the team is solely focused on bringing the best game possible to Xbox One and PC. We have nothing further to announce at this time.”
When Microsoft announced PlayerUnknown’s Battlegrounds as a timed-exclusive to Xbox console, they didn’t reveal the time period i.e. for how many months. At that time many analysts predicted that the agreement will be for ONE-YEAR as in the case of Rise of the Tomb Raider (it was timed-exclusive to Xbox One for one year). If this new talk between Bluehole and Microsoft gets successful we might not see PlayerUnknown’s Battlegrounds for at least a year more – in total 2 years.
We are keenly following this story, so stay tuned things are really heating up and Microsoft is leaving no stone unturned to get things going in their favor and there is just one reason behind this aggressive approach – PUBG is Xbox’s most important exclusive for the end of 2017.