Razer launched two new products aimed at steamers yesterday. The Razer Kiyo is a webcam with a ring-light that has twelve brightness levels. It has a four megapixel camera and can record at 1080p 30fps or 720p at 60fps. The camera is compatible with software such as XSplit and Open Broadcast Software. It will cost $99 and also comes with a 1.5 meter braided cable to help keep your battle-station tidy.
The Razer Seiren X, a USB condenser microphone that includes a removable desk stand, will also cost $99. It has vibration dampening mechanical fastenings and zero latency monitoring to remove any audio lag.
To date Razer have failed to find real purchase in the streaming market, despite plenty of sponsorships. The Kiyo may do well with people who are new to streaming, or want a portable set up. Ring lights are used in photography to avoid casting shadows on subjects. This makes it perfect for replacing a possibly more complex lighting set up. Something tells me that established streamers who work from home will already have a lighting solutions in place though. The camera should have strong appeal outside of that market however.
The two top dogs when it comes to microphones for streamers are the Blue Yeti and the AT2020. Without actually getting my hands on the microphone, it is hard to tell how this new offering will stack up. The super cardiod pickup pattern should prove interesting, as it promise to do a good job picking up a streamer’s voice but nothing else.
The last time Razer went after the streaming market, they offered products that didn’t have any real extra functionality. The original Seiren microphone and Stargazer webcam didn’t help them crack the market. It will be interesting to see if these new products do a better job.