Want to know how Sony reacted after Microsoft announced Xbox One price “$499” at E3 2013? In a recent interview to Arstechnica, Sony Head of Worldwide Studios America Scott Rohde stated that after Microsoft announced “$499” as price of Xbox One, they were dancing in the aisles and high-fiving.
Scott said: “I’m not gonna lie. I remember exactly where I was,”
“We were in press conference rehearsals last year. We had a feeling they were going to come in at $499, but we weren’t sure. So yeah, we were dancing in the aisles and high-fiving. It was great. Anyone that came in on an interview, it didn’t matter what the question was, I could always just answer it with $399. It was the answer to every question.”
Scott later on admitted that for Playstation 3, Sony completely misjudged the market with respect to price point and explained how $399 price point for Playstation 4 was worked out.
“We thought we could overcome Microsoft in the previous generation because the first Xbox didn’t have that great market penetration, and PlayStation 2 was so dominant in that era. We wanted a machine in PlayStation 3 that was amazing, that could do everything, and completely misjudged how much the market could bear in terms of price point. Also, coming out a year late, it took us some catch up to get where we needed to be. But we’re proud of where PS3 ended up and how it’s still going strong today.”
This $100 price difference between Xbox One and Playstation 4 really proved deciding factor, and the end result is in front of all of us, Playstation 4 is leading Xbox One in terms of hardware sales by over a million unit margin.