Sony’s Excellent Marketing Gimmick For PS4: Turns Hotel In NYC Into Giant PS4

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The marketing team at Sony is leaving no stone unturned to make upcoming Playstation 4 launch a grand success.

Playstation 4 Greatness Awaits CommercialThe upcoming PS4 review event is schedule to take place at The Standard Hotel in New York, and so the creative marketing team at Sony has turned the hotel into a gaint Playstation 4 by adding a blue light behind a line of window.

The following image was shared by GTTV host Geoff Keighley with a text that reads: “The Blue Line Arrives in NYC”.

NYC Hotel Turns Into Giant PS4