EA has responded to Star Wars: Battlefront II backlash by cutting some in-game prices by 75 percent


Just hours after making headlines for being owners of Reddit’s most downvoted post in history, the team behind Star Wars: Battlefront II at EA has responded in a big way.

In a post on its website, EA has confirmed that the amount of in-game credits needed to unlock heroes will be reduced by 75 percent. That means top-tier heroes like Darth Vader and Luke Skywalker will cost 15,000 credits as opposed to 60,000. The change is going live in the game today, even before it fully launches this Friday.

The original Reddit post, which now has over 470,000 downvotes, originally stood by EA’s decision to price the heroes at such a high cost, saying that “[t]he intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.”

Related: EA’s response to Star Wars: Battlefront II pay-to-win concerns is now Reddit’s most downvoted post in history

It’s clear now, though, that the community wasn’t in line with that way of thinking, as the reply went viral and led to a ton of negativity being hurled EA’s way.

“Making games great comes from regular tuning,” said the latest blog post. “As one example, today we’re making a substantial change based on what we’ve seen during the Play First trial. There’s been a lot of discussion around the amount of in-game credits (and time) it takes to unlock some of our heroes, especially Luke Skywalker and Darth Vader. Unlocking a hero is a great accomplishment in the game, something we want players to have fun earning. We used data from the beta to help set those levels, but it’s clear that more changes were needed.”

Other heroes will be getting their prices slashed, too—Emperor Palpatine, Chewbacca, and Leia Organa will be priced at 10,000 credits, and Iden Versio will cost 5,000.

The developers later went on to say that it will be hosting a Reddit AMA this Wednesday with “some of the key leads” on the team. It seems clear that the massive amount of backlash from earlier today was heard loud and clear.