Electronic Arts has admitted that with the launch of the second game in the Dragon Age franchise, Dragon Age 2, the firm "lost some fans". Many fans of the franchise complained about the re-use of environments and the single city setting of Kirkwall.
EA Games Label boss Frank Gibeau in an interview to Eurogamer said, "We were clearly disappointed with some of the response from the fanbase, because we want them to be as excited about it as we are,"
"We're very proud of the game. We tried to innovate and do some different things with the combat system and some of the way we told story. For some fans it worked well. In fact, we brought a lot of new fans into the Dragon Age franchise.
"But to be honest, we lost some fans as well. They were not pleased with some of the innovations and things we'd done. We understand that and we're listening."
The firm now promises to take on fan feedback for Dragon Age 3, "As we think about where we take the franchise next, we're going to take that into consideration and really engage them," Gibeau said.