Nintendo has very high expectations for Switch, in terms of sales. And when we say ‘high’ we mean ‘Wii high’. Which means they want to sell a lot of Switch units, considering that Wii has sold around 100 million units around the world since launch. The latest platform from the Japanese company has shipped 2.74 millions during its first month of availability, well ahead of the forecast of 2 million.
“The truth is we want to raise the installed base of Nintendo Switch up to the same level as Wii,” Nintendo president Tatsumi Kimishima said during a financial Q&A session recently. “As we mentioned during our presentation, Nintendo Switch in America had the fastest start of any Nintendo hardware, despite launching in March.”
“If our sales go according to our plan this fiscal year, we will be able to see Nintendo Switch gaining the momentum in which it can approach relative parity with Wii afterwards,” he added. “Plus, considering that Nintendo Switch is a home console video game system that you can take with you on the go so you can play anytime, anywhere, with anyone, we think there will be households that feel as though one is not really enough. This is another point that drives us to match the scale of Wii’s popularity with Nintendo Switch.”
It seems things are only going to get better and better for Switch, as Nintendo has approached the lineup for the latest console pretty differently from Wii U. Big releases are coming each month, at this moment only from Nintendo itself, so there’s also a lot of room to improve when triple-A from third party developers and publishers finally arrive.