As with many other technologies at their launch, virtual reality and in particular PlayStation VR is getting Ubisoft’s support from day one. The French publisher is indeed releasing Eagle Flight, Werewolves Within, and Star Trek Bridge Crew.
Ubisoft EMEA boss Alain Corre has explained why his company has not worked on popular brands virtual reality iterations, like Watch Dogs VR or Assassin’s Creed VR, choosing instead to offer brand new intellectual properties.
“It’s less risky but it’s also, at the moment, less rewarding if the game is super successful because there’s a limitation in the installed base. But all in all we feel it’s important for us to learn and to try to understand what we can do in terms of creation.
What are the limits of [VR] and what will the fans enjoy and want and prefer? So we have to invest, not massive amounts of money yet, but on certain franchises and to build new franchises and new gameplay so that we’re ready when this market will explode and we believe it will explode at some point.”
It’s a respectable point of view, even though other publishers, such as Warner Bros. and Sony, have dedicated experiences from respected IP like Driveclub VR and Batman Arkham VR.
Which is the best approach in your opinion? Let us know in the comments below.