Epic Games Store has caused a massive disruption in how people purchase digital game content on PC, partially in thanks to a revenue share that developers and publishers have found more compelling in comparison with Steam’s (it’s 88-12% against 70-30%).
While Steam doesn’t plan on changing that revenue split, developers and publishers have started to defend Epic Games publicly about its business model. Paradox Interactive recently came forward and thanked the store in a recent interview with GamesIndustry International because the way Valve is handling that is “outrageous.”
“I think the 70/30 revenue split is outrageous,” said Fredrik Wester, executive chairman of the board at Paradox. “I think the platform holders are taking too much money. Everyone in the press here, quote me on that.” He added that Steam is taking a similar split as the distributors of boxed VHS tapes back in the days, and according to him it doesn’t make much sense.
“That was physical. It cost a lot of money,” Wester said. “This doesn’t cost anything. So Epic has done a great job for the whole industry because you get 88%. Fantastic move. Thank you very much.”
Again, at the time being, Valve doesn’t plan on changing its conduct. But sure enough, those working in the development scene are increasingly interested in the Epic Games Store due to the far more fair profit split. Also, Epic is investing a lot to grant the store a better client, and we should see the first signs of that coming soon.