Phil Spencers’ Response to Google’s Stadia Announcement

Google’s announcement about their new gaming platform, Stadia, took plenty of industries by surprise, earlier yesterday at GDC 2019. If you haven’t heard about it, check out our coverage of the event over here. Google is stepping in to introduce a cloud-based gaming service where players can play high-quality, triple-A games from their Google Chrome browsers on nearly any device with a decent internet connection.

Over the past year or so, those over at Xbox have talked about they’re slowly getting ready to make their way over the cloud service network, too. With it, players can play an Xbox game any device they download the Xbox application. With Google’s Stadia announcement, it seems they beat Microsoft to the punch.

However, following the coverage, Phil Spencer, the executive vice-president of Gaming at Microsoft, had some insight to share with his team in an email he sent out.

The email read:

We just wrapped up watching the Google announcement of Stadia as team here at GDC. Their announcement is validation of the path we embarked on two years ago..

Today we saw a big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud. There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller.

But I want get back to us, there has been really good work to get us to the position where we are poised to compete for 2 billion gamers across the planet. Google went big today and we have a couple of months until E3 when we will go big.

We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today.

Energizing times.


Despite Google making it big, Spenser believes Xbox is going to bring it big to this year’s E3. We’ll have to wait and see.