2K Says Microtransactions Are “An Unfortunate Reality” Of Modern Video Games

Microtransactions have an important role in how publishers and developers monetize the games they produce, and they are a reality nowadays even though many players still would like to get rid of them.

It looks like many developers don’t like them too, anyway, as explained by senior producer at NBA 2K19 Rob Jones, who said in a recent interview with Trusted Reviews that microtransactions are “an unfortunate reality” in video games.


“Every game, at some point, in some way has currency and they’re trying to get additional revenue from each player that plays the game. You know, the question has to be ‘when does it feel like it’s a straight money grab versus when does it feel like it’s value added,’ right?”, he said.

It’s quite weird to see someone from 2K talk like this about the virtual currencies, as their sports games are basically filled with them and often have an impact on the way the game feels and plays in multiplayer.

Perhaps, anyway, this is a good starting point to see how things can be changed in the future as we approach NBA 2K19 release – it’s slated for September 11 – and witness laws and entire countries adapt to the matter like Belgium did with Overwatch.