The so-called “Streaming Wars” are heating up, as Twitch signs exclusive deals with streamers Dr. Lupo, Lirik, and TimTheTatman. All three streamers are signed on to stream exclusively on Twitch for the next few years.
Slasher on Twitter was one of the first to break the news. They have inside information, and have broken news beforehand. They report that the deals between all three streamers are worth millions of dollars. Polygon later reported on the news as well.
all of the deals are in the millions of dollar per year, according to sources
— Rod Breslau (@Slasher) December 10, 2019
The term “Streaming Wars” was coined by fans and journalists to describe the increasingly heated competition between major streaming services. Arguably, this began back when Ninja, Twitch’s number one streamer, took a deal from Microsoft to switch over to its streaming platform, Mixer. Michael Grzesiek, the streamer also known as Shroud, later followed Ninja and signed an exclusive contract for Mixer as well.
Benjamin Lupo (a.k.a. DrLupo), Saqib Zahid (a.k.a. Lirik), and Timothy Betar (a.k.a. TimTheTatman) are three of the biggest streamers on Twitch at the moment.
DrLupo is known for playing Fortnite, though lately has been playing other games; he has over 3 million followers on Twitch.
Lirik focuses on many different games, initially beginning as World of Warcraft streamer before moving to other games like PlayerUnknown’s Battlegrounds; he has over 2.5 million followers on his Twitch channel.
TimTheTatman is another streamer who specialized in a variety of games, but grew in popularity thanks to Fortnite; he has over 4 million followers on his channel. All three are represented by the talent agency Loaded.
Together, the three streamers bring in millions of views each day, and are very vital assets for Twitch. Even though these new contracts cost Amazon, which owns Twitch, millions of dollars, it’s likely worth it for Twitch to prevent more of their top streamers from jumping to competing platforms that are trying to build their audiences.