Top Video Game Studios Offering Free Games to U.K. Gamers Who Get to the Polls


With a crucial election in the U.K. this coming Thursday, the gaming industry has come together to try and encourage gamers to go to the polls and cast their vote. Founded by voice actor and video game presenter Elle Osili-Wood, the Gamechanger Giveaway is an attempt to get people who often express themselves through keyboard or controller to engage with a critical moment in history.

Several AAA studios like Bethesda, Activision, and Ubisoft are backing the campaign, along with indie developers like Raw Fury, Spilt Milk Studios, and Frontier Developments. PR agencies like Dead Good Media, Renaissance PR, and Indigo Pearl are also participating in the campaign, along with EGX and Insert Coin Clothing.

“It’s never been more important to vote—it’s time to step up and be a gamechanger,” said Osili-Wood. “With 85 percent of U.K. adults under 35 regularly playing video games, gamers are a significant demographic in the upcoming election, so I’m thrilled to see the games industry come together to get out the vote.”

The Giveaway includes over 200 video games as prizes.

One winner will get a Grand Prize, featuring over 20 games, a Cyberpunk 2077 game jacket, a £50 voucher for Insert Coin Clothing, tickets to EGX Rezzed, a Dungeons and Dragons kit, Magic the Gathering kits, and assorted video game merchandise.

Two-hundred people will win games, including the likes of Sekiro: Shadows Die Twice, Rage 2, The Walking Dead, Red Faction: Guerilla Re-mars-tered, Catherine: Full Body, Crash Team Racing, and many more.

If you are a U.K. voter and want a chance of winning, remember to take a photo of yourself outside the polling station, and tweet it with the hashtag #GamechangersGiveaway.