Sony has brought in some fresh blood to oversee its global operations.
Sony is still making moves as it prepares for the launch of its PlayStation 5 console — and that includes bringing in an experienced player from the Microsoft side of things.
GamesIndustry International reports that the company has brought on sales veteran Veronica Rogers as its new senior vice president of business operations. With it, the company is looking to make the shift from a regional structure into one ‘single global system.’
With her job, she’ll be handling the company’s “go-to-market” strategy, as well as its sales operations for both digital and physical games. In addition, she’ll also focus on the growth of the company’s subscription services, including its online-enabled PlayStation Plus and cloud-based PlayStation Now.
“The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team,” Rogers said in a statement. “My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world.”
Along with Microsoft, Rogers also worked for several years on strategic planning and leading business development at Dell.
We’ll see how her role plays out as the PlayStation 5 is announced this year — with a release to follow sometime during the holiday season.
