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Sony Discusses E3 2018 Controversial PlayStation Showcase

This article is over 6 years old and may contain outdated information

Sony Europe’s chief operating officer Simon Rutter has offered a comment about the E3 2018 PlayStation Showcase and the criticism it has received during and after the presentation on social networks and on website around the world.

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Sony Europe’s chief operating officer Simon Rutter has offered a comment about the E3 2018 PlayStation Showcase and the criticism it has received during and after the presentation on social networks and on website around the world.

According to Rutter, the platform holder is going for something different during the last few hours, in the effort to recreate the mood and atmosphere from the games that re being revealed during the showcase (that happened with God of War, it has happened this year with The Last of Us Part II, and so on).

sony-e3-2018-playstation-showcase

“The reception I think has been mixed. People have really enjoyed the games themselves, and appreciated the quality of what we showed. There was also some appreciation of what we were trying to do with the construction of the event, with some criticism as to how that actually flowed, the pacing and the logistics,” he told The Guardian.

“For the last three years, we’ve been trying to inject a bit of drama and theatrics into the proceedings, to make it more than a simple presentation. We tried to evoke the spirit of the games.”

Then, Rutter addressed the lack of new titles announcements, explaining that Sony is adopting a different strategy on this topic too, as many games are being revealed way too early in their development process.

“Some of the coverage this year has been a bit critical of the lack of new stuff, probably a consequence of people announcing things when they are early in production.

Some of that is to do with the fear of leaks, of not being able to present the title in the way that the creator wants it to be presented. But the desire [for new announcements] is met with the reality of the production timescale: how long it actually takes you to release a game.”

Do you agree with this vision, and what do you think about Sony adopting it – are they really working accordingly?


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