Red Dead Redemption 2 Monetization Not A Concern For Publisher Take-Two

Red Dead Redemption II Monetization Concern

Discussing with Game Daily at E3 2018, CEO Strauss Zelnick has detailed his vision about Red Dead Redemption 2 monetization, claiming it is definitely not a concern for publisher Take-Two Interactive.

“Our interest is not games-as-a-service or single-player or multiplayer or episodic,” Zelnick said. “Our interest is in captivating and engaging consumers with the best entertainment anyone makes, of any sort, and if we do that and then we give consumers even more great stuff to engage with it should work out well, and naturally the revenues and the profits will follow.


“My concern is that, looked at upside down, ‘We want to make games-as-a-service’ sort of misses the point. We’re in the entertainment business, and there is no reason to believe consumers have lost interest in single-player if the single-player is good. There is no reason to believe you can create a service [that sells] if the service isn’t great."

Anyway, things are going to ramp up also when it comes to engaging people, with platforms such as Red Dead Online, which is going to make a return in great style from the original title.

“We’ve said that we want to engage with consumers after the initial release. That remains our goal. But you can only do it if the initial experience is great. If it’s not, then people [won’t] want more of it.

(...) We have Red Dead online coming, and Rockstar’s announced that, so clearly that’s intended to be an expression of ongoing engagement after the initial sale. What we haven’t talked about is any path to monetization because it’s just not our primary concern. Our primary concern is keeping consumers engaged.”

Red Dead Redemption 2 is releasing on October 26, 2018 for PS4 and Xbox One. Here's the five things you need to know before you buy it.

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