Have a sip of pixel-flavored Coca-Cola Zero Sugar Byte, now on sale

The metaverse is coming to life, one drink at a time.
Image by Coca-Cola Creations

Ever wondered what “pixel-flavored” soda tastes like? Now’s your chance to find out, as Coke released the limited edition Coca-Cola Zero Sugar Byte, which is on sale at the Coca-Cola Creations website.

Recommended Videos

The Byte sale went live on Monday, and Coke said that its pixel flavor is the first soda flavor “born in the metaverse.” It comes in a specialty two-pack box accompanied by a Coca-Cola Byte sticker and a QR code that unlocks an AR game. The cans cost $15 each ($14.77 for the mathematically correct), and the drink’s taste is said to be “reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion,” according to the product information box.

Coca-Cola Zero Sugar Byte came about after it was introduced in Fortnite back in March as a staple of an island called Pixel Point, which was created with Fortnite Creative by the soda company and lifestyle and gaming organization PWR. The drink-themed island had four immersive minigames for players to conquer: The Castle, The Race, The Escape, and The Tower.

The QR code can be scanned with a smartphone to unlock the AR game about a story of Byte that, according to the press release published last month, is “an 8-bit pixel left behind when Coca-Cola entered the metaverse.” In the game, players have to guide Byte up a spiral staircase so that it can be reunited with the Coca-Cola logo.

Only 25,000 boxes of Coca-Cola Zero Sugar Byte will be available. If you think it’s the perfect beverage for your gaming session, you may want to get it while supplies last.


Gamepur is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Related Content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Author
Cristina Alexander
Cristina Alexander has been a gaming/entertainment journalist since 2017, earning a Bachelor's in Multimedia Studies from Florida Atlantic University in 2018. Her work has been seen on Mega Visions, KeenGamer, Twinfinite, TheGamer, and Digital Trends. Her gaming passions lie in Sonic the Hedgehog, Kingdom Hearts, Pokemon, and the Just Dance series. She believes that her penchant for writing and love of video games are a match made in heaven. She lives, writes and plays in South Florida.