Sony has shared a PowerPoint briefing on its 2022 Business Segment, showcasing what the company plans to do to maximize profits for the PlayStation. The briefing was presented by Jim Ryan, the President of Sony, and the purpose of the briefing is to give investors an idea of what the company plans to do with the brand in the coming fiscal years. Based on the briefing, Sony has an ambitious plan to expand the PlayStation brand in other avenues, outlining its intentions for PC gaming and diversifying its IP.
The briefing goes over the continued unprecedented demand for the PlayStation 5, which continues to sell well on the market. The PlayStation brand is ranked seventh in the top global brands, above Fitbit but below Instant Pot. Several high-profile games like Spider-Man and God of War are highlighted in the presentation for their commercial and critical success.
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However, Sony intends to see new growth within the PlayStation brand. One area of growth outlined in the briefing is the upcoming PlayStation VR2, which is set to launch with over 20 games including Horizon: Call of the Mountain. Sony also still needs to integrate recently purchased companies like Bungie, which will hopefully bring forth new growth as well.
Sony would like to invest more in new IP along with its existing library, going beyond simply video games. By 2025, Sony intends to spend 50 percent of its IP investment on new properties. Sony also plans to focus more on PlayStation branded movies, toys, and TV series with its strategy going forward.
Sony expects PlayStation will continue seeing growth in its titles released on PC. In the most recent fiscal year, titles like God of War, Days Gone, and Horizon Zero Dawn have earned Sony $80 million on PC. Even though those are impressive numbers as is, Sony expects the next fiscal year to earn them even more, with projections that PC gaming will net them $300 million over this next period.
PlayStation’s mobile gaming and live services are part of Sony’s growth plans as well, as it continues to explore other avenues.
