Pokemon Day 2024 Event and Celebration Schedule
Image via The Pokemon Company

Pokemon Day 2024 Celebrations & Events Schedule

Pokemon Day 2024 is coming, and we've got the details on how The Pokemon Company plans to celebrate the big day

Fans of the Pokemon franchise know that Pokemon Day is a major event. On February 27 of every year, we celebrate all things Pokemon, and that typically includes some big announcements for what’s to come for the year ahead.

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As Pokemon Day 2024 gets closer, the Pokemon Company has begun sharing some of their plans for this annual celebration of all things Pokemon. From celebrations in person and online to exclusive merch and announcements, Pokemon Day is already looking like the jam-packed Pokemon celebration we all anticipate.

Related: Pokémon Fans Are Convinced Black & White Remakes Are Imminent Following Teasers

Pokemon Day 2024 Pokemon Presents

Pokemon Presents on Pokemon Day 2024
Image via The Pokemon Company

The Pokemon Company has officially confirmed there will be a Pokemon Presents on February 27, 2024 at 6 AM PT / 9 AM ET.

The Pokemon Presents will air on the official Pokemon YouTube channel and feature “exciting Pokemon news in celebration of Pokemon Day 2024.” This is the big announcement Pokemon fans have been eagerly looking forward to, and we expect to hear about what’s next in video games, trading cards, and more.

Pokemon Day 2024 Live Events and Celebrations

Pokemon Day 2024 Empire State Building Celebration
Image via The Pokemon Company

As we learn more about all the ways Pokemon fans can celebrate the franchise in real life, we’ll update this section with all the info you need to take part.

New York City Celebrations for Pokemon Day

The Pokemon Company has announced that the Empire State Building in New York City will be lit up in Pokemon colors on Pokemon Day 2024 to celebrate the day and get fans hyped for Pokemon Horizons to launch on March 7.

Some fans have taken this as confirmation that we’re getting Unova remakes this year, but either way, it’ll be fun to see some Pokemon colors in NYC.

Play Pokemon! Event Celebrations

Participating Play! Pokemon stores across the U.S. will be hosting Pokemon Day celebrations on February 27. The exact events vary slightly by location, but will likely include gathering with other Pokemon fans to play the Trading Card Game, Pokemon GO, and Pokemon video games.

There will also be some promo item giveaways such as Pikachu Moods figures, TCG merchandise, and other fun Pokemon treats. You can check if there’s a participating store near you at the Event Locator from the Pokemon Website.

Virtual Celebrations for Pokemon Day 2024

Image via The Pokemon Company

So far, we haven’t had any major news about how Pokemon fans can celebrate the day online, unless you count attending the Pokemon Presents presentation.

However, the Pokemon social media channels have been full of little reminders that Pokemon Day is coming. This includes a series of Pokemon-inspired art that is being posted every day this week, in the lead-up to Pokemon Day next week.

You can follow along with this countdown art series, which includes images inspired by various Pokemon properties like Pokemon EX Masters, Pokemon Unite, and the Pokemon Horizons anime, on X.

Pokemon Day 2024 Pokemon GO Events

Pokemon GO Free Pokemon Game Logo
Image via Niantic

We all know Pokemon GO loves its events, so there’s bound to be some options for trainers to celebrate Pokemon Day 2024 in the app.

In conjunction with the lighting of the Empire State Building, Pokemon GO fans in New York City will enjoy a local in-game event to celebrate Pokemon Day 2024. This will include special Timed Research tasks that lead to rewards including, of course, a special Pikachu in a party hat. There will also be event-themed PokeStops near the Empire State Building throughout the day on February 27.

We don’t yet know if and how Pokemon GO fans outside New York will be invited to celebrate, but we’ll keep you updated when we find out more.

On February 26, Niantic released a teaser trailer for the upcoming World of Wonders season, which starts on March 1. Very few details were included, so we may expect to hear more about the upcoming season during Pokemon Presents. Whether this will include anything exciting for the day of, we don’t yet know.

Pokemon Day 2024 Exclusive Trading Card

Pokemon Day 2024 Exclusive Trading Card Ceruledge
Image via The Pokemon Company

Is it really a Pokemon celebration without trading cards? Celebrating Pokemon Day 2024 will yet again include an exclusive Pokemon card for fans to collect.

Pokemon fans who shop online at The Pokemon Center starting on February 23 2024 will receive a special Pokémon TCG: Scarlet & Violet—Paldean Fates Ceruledge card with a Pokemon Day 2024 stamp. This is a gift with purchase and will be available through March 23 or (more likely) until supplies last. To receive the card, you will need to enter the code pday2024 at checkout.

The Pokemon Day 2024 promo card is also available at select retailers, such as GameStop, BestBuy, etc. The Pokemon Company doesn’t appear to have released an official list of participating retailer, so check in with the stores near you to see if they’re carrying the card.

Pokemon Day 2024 Celebrations in Pokemon Scarlet & Violet

Pokemon Day 2024 Mass Outbreaks Scarlet and Violet
Image via The Pokemon Company

Pokemon Scarlet & Violet will celebrate Pokemon by featuring our favorite critters that are shaped like PokeBalls in mass outbreaks across Paldea.

Voltorb, Foongus, and Hisuian Voltorb mass outbreaks started on February 22 and will continue through 4 PM PST on Pokemon Day 2024. Hisuian Voltorb doesn’t typically appear in the game, so it’s a good chance to log in and grab something you can’t normally get.

Pokemon Day 2024 Announcements

Pokemon Day 2024 Predictions Ranked
Image via The Pokemon Company

Of course, the big thing many fans look forward to with Pokemon Day each year is the announcement of upcoming Pokemon video games and what’s next for other aspects of the franchise like the anime and trading card game.

While many theories about what’s coming next for the video game series abound, The Pokemon Company has yet to confirm any rumors of what we’ll hear during the Pokemon Presents on February 27.


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Amanda Kay Oaks
Amanda Kay Oaks is a freelance writer with a passion for all things nerdy. Her love of Dungeons & Dragons and RPGs is apparent through her writing (and the number of D20 items in her wardrobe). She also loves a good cozy game and trying out new genres whenever she can. When she's not writing or gaming, Amanda is probably reading all the books, baking something, or taking her high-energy dog for one of many daily walks.