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Anthem Sales Expectations Were Too Low, So EA Just Raised Them

This article is over 6 years old and may contain outdated information

During the latest meeting with the investors, Electronic Arts has announced it has revised Anthem’s sales expectations because they were initially too low.

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During the latest meeting with the investors, Electronic Arts has announced it has revised Anthem‘s sales expectations because they were initially too low.

The main reason why they were so low is that with brand new IP you don’t ever really know how they can penetrate the video gamers community and resonate with their tastes.

Anyway, the publisher has received lots of feedback, so it got a bit more faithful for what the title can achieve as soon as it releases early next year.

“We’re also very excited about Anthem. Andrew mentioned it was getting a lot of positive feedback. We think it’s a fabulous game and you’ll see a lot more of it to come after we get out of this holiday window and into early next year,” CFO Blake Jorgensen said.

“I think our original expectations of the game were probably too low and thus we think that’s important.”

“Anthem, it’s a brand new IP, so when we originally forecasted it we forecasted it at a pretty low level without a lot of information. That was last May or April when we put that forecast together.

As we’ve gotten deeper into the final parts of the game and we’ve had it tested with a lot of people–clearly the excitement is building.

It started building at E3 as people just learned what the game was and saw it. Typically, when you’re forecasting a brand-new IP, you usually start lower and then build that forecast over time and that’s essentially what we’ve done.”

Anthem’s coming on February 22, 2019 for PC, PS4 and Xbox One.

Anthem Sales Expectations Were Too Low, So EA Just Raised Them

Via DualShockers


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