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BitLife: How the Product Plan Works

Your Product Plan is critical when planning out your BitLife business, and making sure you can sell your products to customers.

Every product you start to sell at your company in BitLife will have a Product Plan. This is a general breakdown of how much you plan to sell the product, how much you plan to make, and the overall marketing for that item for the year.

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You can adjust these decisions every year, and you should modify these details whenever you have a chance. These changes won’t be the same, though. Here’s what you need to know about how the Product Plan works in BitLife.

How to make the best Product Plan in BitLife

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It’s important to note there’s no guaranteed way to make a winning Product Plan for everything you sell at your company while going through this BitLife business investment. You must remain flexible with your products and stay aware of public opinion, reviewing how well your product did the year before and what adjustments you must make. This information is shown in the Annual Report and the breakdown for each item you sell.

Related: How to add and sell products to your business in BitLife

There are four sliders here, but you can only select the bottom three, the Marketing Cost, Price, and Production.

Marketing Cost

The Marketing Cost is how you will market the product, especially if you have competition. So if you’re in a highly competitive environment, or that year a competitor has a better chance of scoring better business because of promotions, you want to increase this in BitLife.

Product Price

The Price for your product is how much you will sell it. A high price is good for making money, but not everyone may want to buy it. Increasing the Price is a good idea if you have a top-rated product, but you don’t want to produce too many because they might not sell all year.

I do recommend playing with this slider the most. Sometimes, it might be better to lower the overall price if you know you can sell it to more customers, thereby increasing your overall sales in BitLife.


Finally, the bottom slider controls your company’s Production. This is how many of that product you plan to make that year. The goal is to sell as many of them as possible to earn your money back. Anything you don’t sell will become extra inventory, and you will likely have to scrap it if it doesn’t sell at your BitLife Company.

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At the top of the page, after the product has been available for a year, there will be a precise breakdown of how well it did and any future forecasts. For example, say your product has a good chance of selling 11% more at its current Price. When you reach the Product Plan page in BitLife, keep everything the same but Production and slightly increase to meet this demand. Alternatively, you could slightly lower the Price but make it more available by increasing the Productionput. Hopefully, they all sell, giving you additional profits if it’s a hot item.

How you tackle these problems is up to you, but a precise breakdown of how this works is fundamental when running a business. Make sure you read through your Annual Report to see your company’s health. When you’re making a good amount of money and have record profits, we recommend adding a new product to your line-up or increasing the number of facilities in your company while playing BitLife.

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Zack Palm
Zack Palm is the Senior Writer of Gamepur and has spent over five years covering video games, and earned a Bachelor's degree in Economics from Oregon State University. He spends his free time biking, running tabletop campaigns, and listening to heavy metal. His primary game beats are Pokémon Go, Destiny 2, Final Fantasy XIV, and any newly released title, and he finds it difficult to pull away from any Star Wars game.